Bugha’s End Game Has Reached Over 5.1 Million Unique Players
“Bugha’s End Game”, the groundbreaking custom map in Fortnite created by Dignitas, subsidiary of New Meta Entertainment, Inc, (“NME”) and world-renowned professional gamer Bugha, has received a prestigious nomination for The Game Awards in the new ‘Best in UEFN’ category. The nomination comes on the heels of “Bugha’s End Game” achieving remarkable success since its release, captivating the gaming community with its innovative gameplay and design.
Nominees for The Game Awards are chosen by an international jury of over 100 global media and influencer outlets, selected for their history of critical video game evaluation. As part of The Game Awards’ commitment to honoring excellence in the industry, the nomination reflects “Bugha’s End Game”‘s exceptional qualities that have resonated with players and industry experts alike. In addition to a jury vote, The Game Awards allows fans to vote for their favorite maps within Fortnite’s new TGA Voting hub. You can find the instructions and how to vote for Bugha’s End Game here: bit.ly/tgafortnite
Since its launch, “Bugha’s End Game” has welcomed an astonishing 5.1 million unique players into its virtual arena. In 3 months, the map has become one of the most popular destinations on the Fortnite platform. With over 15.5 million plays recorded, the game mode has proven to be an unparalleled success, resonating with both casual players and the competitive gaming community.
“I am incredibly honored and grateful to be nominated for ‘Best in UEFN’ at The Game Awards 2023,” remarked Bugha. “This recognition means the world to me, and I want to express my deepest thanks to the Fortnite fans who have supported me on this incredible journey!”
“We are honored to be nominated for ‘Best in UEFN’ at The Game Awards 2023 alongside the phenomenal Bugha,” said Michael Prindiville, CEO of NME and Dignitas. “This recognition is a testament to the innovative spirit that drives Dignitas, pushing the boundaries of Fortnite in both competitive excellence and community engagement. Our journey to becoming the number one organization for Fortnite content is a collective effort, and we’re grateful to The Game Awards and the entire Dignitas community for this incredible acknowledgment.”
The game mode in “Bugha’s End Game,” hailed by fans and gaming media alike as “a brilliant take on Late Game Arena,” showcases the most exciting gameplay that Fortnite has to offer by simulating the end of intense Battle Royale games. The game mode has garnered the dedication of Bugha’s passionate fans and the interest of the Fortnite community and has been recognized as a well-designed custom experience. Thousands of professional players are similarly engaged with the map, utilizing it as a helpful tool to warm up for competitive play in Fortnite’s weekly tournaments.
Capitalizing on the success of “Bugha’s End Game,” Dignitas partnered with the MIKE AND IKE Brand to bring the iconic candy brand to the millions of players on Fortnite. In one of the first brand integrations seen on a map of this scale and reception, players are greeted with custom MIKE AND IKE banners and billboards placed throughout each of the six islands that make up the experience, with an additional integration being found in the game’s lobby centered around a golden statue of the game’s namesake, Bugha. Tactile integration into a top-performing Fortnite custom map is one of the most effective and authentic avenues for brands to get in front of the hard-to-reach audiences that make up the gaming community.
Fans of Dignitas and “Bugha’s End Game” have participated in weekly community tournaments over the past several weeks in the game, each of which were presented by MIKE AND IKE. These MIKE AND IKE Community Tournaments saw players across all levels of play compete against each other for a share of a weekly prize pool and for a chance to have their gamertag proudly placed directly onto the trophy within the “Bugha’s End Game” lobby.
New Meta Entertainment hopes to pioneer a new tool in the marketer’s playbook by authentically integrating forward-thinking brands directly into the game of Fortnite through a map that captures the essence of what has made Fortnite a global phenomenon since its release 6-years ago. This signals a shift away from the historical strategy of releasing a purely branded map experience which has at times left players struggling to draw the connection to the game they grew to love.
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