NYX Strengthens Product Leadership Focus with Sportsbook Appointment
NYX Gaming Group (TSX-V: NYX), the market leading end-to-end supplier to sportsbook, gaming and lottery and bingo operators across the globe, is pleased to announce another key product leadership appointment as the company accelerates its global sportsbook strategy.
Former Ladbrokes Coral Sportsbook Director Keith O’Loughlin joins the Company as Executive Vice President Sportsbook and will be responsible for delivering the group’s sportsbook strategy across all markets.
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Matt Davey, CEO of NYX Gaming Group said: “We have an ambitious vision for our sportsbook strategy with a strong focus on being product-led with customer needs at the core of our thinking. We have established an enviable position as the market leading B2B sportsbook provider through OpenBet and we now power the majority of tier one operators in regulated markets. The road ahead in terms of new technology, customer needs and consumer demands is full of opportunity and Keith brings a tremendous level of both product experience and leadership capabilities across these critical areas. This is an exciting period of growth for the group and I’d like to welcome Keith to the team.”
Keith commented: “I’ve always been hugely impressed by the team and the product at OpenBet. It’s a unique opportunity to bring my experience from the consumer side across in to the B2B market leader and begin to execute key elements of the product strategy. I’m looking forward to working with the experienced teams across NYX as we begin the next chapter of its impressive growth story. ”
Before joining NYX, Keith’s roles included Sportsbook Director at Ladbrokes Coral, CEO and CTO of Boylesports.
The role of Executive Vice President Sportsbook reports to the Chief Operating Officer Jason Walbridge. Keith is expected to join later in the year and will be based at the Group’s London Headquarters in Chiswick.
About NYX Gaming Group Limited
NYX Gaming Group Limited is a leading digital gaming provider headquartered in Las Vegas, USA with a staff of more than 1000 employees globally across Europe, North America, Asia, New Zealand and Australia. The Company provides one of the world’s largest portfolios of leading content and technology to some of the foremost gaming operators, lotteries and casinos across the globe. NYX also has one of the broadest distribution bases in the industry with over 200 unique customers and the widest portfolio of content available from their own global studios and broad partner network. The diversified game catalogue delivers content across web and mobile formats, focusing on Bingo, Casino, Lottery and Sportsbook verticals.
NYX’s Open Gaming System (OGS™) was recently named 2016 Platform of the Year in acknowledgement of its position as the industry’s market-leading gaming offering, which allows licensees to leverage the best-of-breed multi-vendor casino content from around the world.
