The two companies will collaborate on multiple projects to empower esports fans to monetize their gameplay, ranging from leveraging PLLAY®s AI-driven fintech wagering platform to its token economy that drives NFT activations for gaming fans globally.
PLLAY® Labs, the AI-driven fintech video game wagering platform, announced a partnership with one of the fastest growing esports franchises, the Kansas City Pioneers. The two companies will bridge esports and technology to enhance fan monetization and engagement experiences across different avenues.
This multifaceted partnership, which is based on “creating, delivering and elevating cutting-edge technology, experiences and content that resonates not only with esports fans but with casual amateur gamers,” will see PLLAY® and Kansas City Pioneers collaborate in numerous ways.
Mark Josey, CEO of the Kansas City Pioneers, said, “As an entertainment and media company, we strive to build and create unique moments for our community. Our partnership with PLLAY® is the first of its kind and will be a trendsetter for other esport organizations.
“We know our community loves competition between our professional teams but also competitions between themselves. PLLAY® is a perfect fit for our Pioneers community, [so] look forward to our upcoming activations stemming across new gaming spaces,” Josey said.
Alongside collaborating on magnified fan experiences to elevate engagement, acquisition and retention ranging from online/live events to amplified content creation, PLLAY® will use its technology platform to allow all professional and casual amateur gamers to monetize their personal game play. The deal will also allow both partners to leverage the utility of the PLLAY® wagering and token economy to drive NFT activations for gaming fans worldwide.
Shawn Gunn, co-founder and CEO at PLLAY®, said, “At PLLAY®, we’ve long believed that giving professional and casual gamers the ability to control and monetize their own gameplay is the entertainment and competition of the future.
We share a culture of innovation and strong sense of inclusive community — the KC Pioneers are challenging not only what it means to be an esports athlete but changing the way organizations are connecting with their fans.”
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