Pollard Banknote Adds Iconic Tekken™ Brand to Licensed Game Portfolio
| Pollard Banknote Limited (“Pollard Banknote”; (TSX: PBL) is pleased to announce that the legendary action game, TEKKEN™, is the newest addition to its licensed brand portfolio, joining the company’s popular arcade game collection. Known for its inclusion of many martial arts styles, the best-selling TEKKEN™ series holds Guinness World Records for the longest-running 3D fighting videogame franchise and the longest-running video game storyline. The brand will celebrate its milestone 30th anniversary in 2024 with the release of TEKKEN™ 8 on January 26, 2024, which is already generating a lot of excitement. |
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| Originally launched in 1994 as an arcade game before being adapted to PlayStation® in 1995, the TEKKEN™ series is driven by the Mishima family. TEKKEN™ players can choose from a number of diverse characters who compete to win the KING OF IRON FIST TOURNAMENT. TEKKEN™ 7 reached more than $11 million in sales, marking a record high for the series, and has sold over 55 million copies. The game’s foundation in 3D animation means that character models are built with high-definition skin, hair, and muscles to portray lifelike character movement. This level of detail, combined with the franchise’s rich history and its roster of iconic characters, makes the brand an ideal candidate to harness Pollard Banknote’s digital press technology for a multi-scene game. This innovative approach allows for a significantly increased number of ticket faces, showcasing visuals that are not only crisp and dynamic, but incredibly rich in detail. Moreover, the game’s deep roots in arcade culture provide a wealth of omnichannel opportunities, ensuring maximum engagement across the lottery ecosystem. “Pollard Banknote’s arcade brands have captivated players in North America and we’re confident that TEKKEN™ will fight its way to the top,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We believe the game’s distinct following will create a buzz among lottery players and loyal franchise fans that are new to lottery. The exciting gameplay of TEKKEN™ combined with our stunning ticket art and sales-driving print innovations, will excite and reward lotteries throughout North America.” To support strong sales and engagement, Pollard Banknote’s Licensed Games team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements like second chance draws, merchandise and experiential prizing, POS programs, and digital marketing. TEKKEN™ is owned by Bandai Namco, the same licensor for Pollard Banknote’s other successful licensed games, PAC-MAN™, Ms. PAC-MAN™, and GALAGA™. |
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