REVOLVE GROUP AND MUUS COLLECTIVE FORM STRATEGIC PARTNERSHIP
Revolve Group, Inc. (NYSE: RVLV, “REVOLVE”) announced today the signing of a strategic partnership with Griffin Gaming Partners-backed entertainment studio,Muus Collective, Inc. (“Muus”), to create a fashion-centered Web3 mobile gaming experience that aims to revolutionize how consumers engage with fashion. Expected to launch in 2023, the experience will feature digital playable renderings of select fashion and beauty items from REVOLVE and FWRD.
REVOLVE was founded in 2003 with a vision of leveraging digital channels and technology to transform the shopping experience. The company’s data-driven merchandising strategy and pioneering influencer marketing playbook have been key contributors to a track record of profitable growth that led REVOLVE to recently cross the billion dollars in annualized revenue milestone. REVOLVE is once again demonstrating its disruptive approach to brand building with a foray into the gaming and Web3 space as it partners with Muus. “REVOLVE has always been at the forefront of transformative eCommerce,” noted Michael Mente, Co-Founder and Co-CEO of REVOLVE. “Today, digital fashion is on the rise, and mobile gaming is the fastest-growing form of media on the planet. In 2021, 49% of mobile gamers worldwide were women and there were a staggering 83 billion mobile game downloads worldwide, according to data.ai. Especially considering the emerging excitement for virtual fashion, we are thrilled to partner with Muus to create an elevated, gamified eCommerce experience that spotlights our latest collections and puts the consumer front and center.” “REVOLVE is a trailblazer in the fashion industry with an incredibly loyal community,” said Amber Bezahler, Co-Founder and CEO of Muus. “Through our partnership, players will connect with their favorite brands from REVOLVE and FWRD, and engage with trends through a gamified shopping and styling experience, collectible assets, and deep social interaction. The platform will serve as a fashion playground, empowering players to become their own tastemakers by providing tools for creative expression, peer-to-peer engagement and social sharing.” Raissa Gerona, REVOLVE’s Chief Brand Officer shared that, “We are always working to deliver the next-level of aspirational storytelling and formats of engagement for our extensive global community of influencers and brands. Our partnership with Muus is our first step into Web3 gaming and we are excited to expand to new audiences by integrating REVOLVE’s network with Muus’ team of experts on fashion-centric entertainment experiences. Our immersive and experiential marketing practices have always been designed with the customer in mind, to celebrate the best of life in all ways, and to be where she is – which is increasingly Web3.” Griffin Gaming Partners (“GGP”), one of the largest venture capital firms singularly focused on investing in the global gaming and Web3 markets, recently announced $5 million in seed round funding for Muus. Together, GGP and Muus aim to advance diversity in gaming, Web3 and fashion. Emily Wang, Managing Director at LionTree, and Boyoung Kim, Senior Associate at GGP, sit on Muus’ Board of Directors. “Griffin has been a long-time admirer of the premium brand and platform that REVOLVE has built,” Wang said. “It’s a dream partnership to bring together Muus’ gaming and Web3 expertise and REVOLVE’s unmatched fashion merchandising and community-building innovation to create a truly groundbreaking experience at the intersection of fashion, gaming and Web3.” Muus’ women-led founding team members are gaming and fashion/beauty industry veterans who worked at and with gaming brands, including Electronic Arts, Nintendo, Activision, PlayStation, Xbox, Zynga, and more, and fashion brands, including Bottega Veneta, Agent Provocateur, Calvin Klein, Monique Lhuillier, and others.
