Month-Long Campaign Corresponds with the Launch of New In-Game Digital Currencies Now Available in PUBG MOBILE, Valorant, and FIFA
- etisalat by e& is the largest telecom operator in the MENA region by number of subscribers.
- etisalat by e& rolled out Swarmio’s Ember gaming and esports platform to its customers across the UAE under the brand name Arena Esports in November 2022.
- The promotional event is intended to increase user engagement and transactions inside Arena Esports during Ramadan, and coincides with the launch of several new in-game digital currencies.
- Revenues generated from transactions made inside Arena Esports are split between Swarmio and etisalat by e&.
Swarmio Media Holdings Inc. (CSE: SWRM) (OTCQB: SWMIF) (GR: U5U) (“Swarmio” or “the Company”), a technology company focused on the global deployment of its proprietary Ember gaming and esports platform, is pleased to announce it has launched a major nation-wide promotional campaign in collaboration with its telco partner, etisalat by e&, during the month-long Ramadan holiday (the “Ramadan Campaign”).
The Ramadan Campaign is intended to encourage gamers to sign up to and play games inside the Ember platform, which was rolled out to etisalat by e& customers in the UAE under the brand name “Arena Esports” in November 2022. Revenues generated from transactions made inside the Arena Esports platform are subject to a revenue share agreement between Swarmio and etisalat by e&.
Ramadan, which is observed in the UAE this year from March 22nd – April 20th, is a religious holiday during which businesses and schools across the UAE typically close for a period of two weeks or more. As part of the Arena Esports Ramadan Campaign, Swarmio and etisalat are partnering with premier influencers in the region and offering multiple exclusive esports tournaments and events via top games including Valorant, PUBG MOBILE, and FIFA. Costs associated with the Ramadan Campaign will be covered by etisalat by e&.
The Ramadan Campaign complements the launch of several new in-game items and currencies now available in Arena Esports, including Riot Points (Valorant), PUBG MOBILE UC (PUBG MOBILE), and FUT Points, PS Store Credit, and XBox Store Credit (FIFA). Users can purchase these digital currencies and other in-game digital items seamlessly inside Arena Esports using credit card, direct top-up, Direct Carrier Billing (DCB), and digital e-wallet.
Swarmio CEO Vijai Karthigesu commented,”Swarmio is on a growth mission during which time we intend to encourage more gamers to engage with the Ember platform, which will ultimately drive fundamental metrics including revenue growth and margin growth. Our partner etisalat by e& is similarly focused on increasing customer engagement and retention by offering gamers a unique portal in which they can play games, gain access to exclusive events and tournaments, interact with gamers and influencers in their community, and purchase unique in-game digital items and content. The Ramadan Campaign is a synergistic promotional opportunity for both Swarmio and etisalat by e&, and we look forward to entering into further promotional campaigns in the near future.”
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