Freeway by Syntonic Mobile Access Services to be Initially Available in Mexico, the Second Largest Latin American Mobile Market, and Bolstered by Leading Game Publishers
Syntonic, a mobile platform and services provider, today announced the expansion of Freeway by Syntonic® into Mexico, the second largest mobile market in Latin America and the highest concentration of smartphones in the region. Latin America marks the fourth geographic expansion of Freeway by Syntonic with availability in the United States, Southeast Asia (Malaysia and Indonesia), and India. Freeway by Syntonic provides a frictionless and more cost-effective approach for application developers, content publishers and advertisers to reach, acquire, engage, retain and monetize mobile users throughout the customer lifecycle. Content publishers leverage Freeway by Syntonic to offer consumers both sponsored data and data rewards, which provide free access to applications without impacting a consumer’s mobile data plan. Freeway by Syntonic, localized for the Mexican market, will be available in the Google Play Store by the end of February and will support the leading Mexican mobile carrier networks, including Telcel and Movistar which have a combined subscriber base of over 100 million people.
In Mexico, nearly 84 percent of mobile users are on restrictive prepaid plans and one-fourth of them regularly exceed their mobile data allowances. Millions of prepaid consumers ration their data, impeding discovery and exploration of mobile apps and content. For these data-conscious consumers, these new mobile access models offer more opportunities to interact with their favorite content like social apps, games, and videos without incurring data charges.
Syntonic will concurrently make a Spanish language version of the Freeway by Syntonic application, available to U.S. consumers on two of the three largest U.S. mobile networks. The U.S. has a Spanish-speaking population of more than 60 million consumers.
“Mexico represents over 20% of the entire Latin America mobile subscriber base making it an excellent choice for initial expansion into the region,” said Dr. Gary Greenbaum, CEO and co‑founder of Syntonic. “We are thrilled to be working with a wide range of world renowned app developers and publishers. Freeway by Syntonic gives content providers the ability to acquire and engage mobile users on restrictive prepaid plans, while reaching a significant untapped audience with their content. We look forward to expanding our offerings even further in Latin America with additional mobile operator and content provider partnerships.”
A number of initial content providers will leverage Freeway by Syntonic’s expansion into Mexico, including:
- Konami Digital Entertainment, a leading global developer, publisher and manufacturer of electronic entertainment properties and known for popular games like Metal Gear Solid and PES2017
- Reliance Games, the mobile gaming division of the Reliance Entertainment-Digital Group
- Nazara Technologies, a leading mobile games developer, publisher and exclusive distributor for premier game developers such as Electronic Arts
- Neon Play, one of the UK’s leading mobile games development studios, and developer and publisher of Tip Tap Soccer
- Boomdash Digital, a leading mobile game publisher and distribution network
“We’re encouraged by the growing opportunities that Freeway by Syntonic can provide for mobile gaming experiences in the Latin America market,” said Amit Khanduja, CEO of Reliance Entertainment – Digital. “Syntonic’s expansion to support Mexico simplifies reach and opens new opportunities to engage one of Latin America’s most vibrant markets with creative, consumer-friendly alternatives to the impediment of mobile data costs.”
“Freeway by Syntonic opens up new paths to reach and engage consumers that is complementary to our digital game publishing and distribution network,” said Viktorya Hollings, director, Boomdash Digital. “We’re excited to partner with Syntonic to bring new gaming experiences to Mexico and look forward to the wide consumer availability of these new access models to reduce the barrier of entry for discovery and exploration of mobile games.”
