Today, Ukie announced a partnership with leading suicide prevention charity, Campaign Against Living Miserably (CALM), to highlight the mental health benefits of bringing people together during intense lockdown with the help of games.
As millions across the globe are trapped in isolation, and with more people than ever turning to online games for comfort, ‘the world is on pause’ campaign aims to encourage players to use the powerful social nature of games to bring family, friends and communities together while maintaining healthy play habits.
To launch the partnership a bespoke set of free resources has been rolled out to support and educate players that includes:
Practical advice on how to use online games, online game platforms and game streaming platforms to stay in touch during these tough times
Tips on how to play together at home with families, as well as providing guidance on how to do so safely and sensibly
Recommendations from CALM for games that can be played online or offline effectively and direct links to resources and support chats to help anyone who might be going through a rough patch
With social distancing across the globe preventing physical contact between friends and family, CALM is encouraging people to stay connected and talk to others whilst gaming.
Speaking on the partnership, Ben Hawley, Marketing and Communications Director, CALM said: “Gaming can be an incredible force for good, especially during these unprecedented times of quarantine and isolation. While social distancing keeps people apart, the need to connect and socialise remains which is why we’re delighted to team up with Ukie to launch this initiative. More and more people are turning to online gaming as a place for solace, which is why it’s important to encourage healthy gaming habits to ensure we stay on top of our mental wellbeing.”
“It’s essential that people stay at home to save lives” said Dr Jo Twist OBE, CEO of Ukie. “But we want to do our bit to ensure that social distancing doesn’t transform into isolation. Working with CALM has helped us find an effective way to prevent that and we hope this resource can keep people talking with one another.”
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