“Make the most of now” With the Data Strong Network, Says Vodafone’s New IPL Campaign
The ever increasing adoption of smartphones and mobile internet is changing consumer behaviour. From social media, messaging apps, online shopping to videos, Indians are exploring this digital world at a tremendously fast pace.
Backed by its global expertise of the world’s largest 4G network, Vodafone SuperNet™ 4G is built data strong to give fast and consistent internet experience for the most data-heavy activities, in the most crowded of places and even while on-the-go. Vodafone’s latest campaign brings alive benefits of this Data Strong Network through slice-of-life moments.
The 360 degree campaign, which is going live on 8th April, will create awareness about Vodafone SuperNet™ 4G – Data Strong Network through OOH, digital, and on-ground activations.
Brief to the Agency
The key consideration for the campaign was to ensure relevant use of cases that build connect to Data Strong Network™ with the TG through insight-based stories linked to “Internet-heavy” use cases.
The communication is based on the insight that data usage among consumers is increasing with multiple downloads and uploads, sharing etc. But their internet doesn’t always keep up, forcing them to restrict usage or change their behavior. But with the Data Strong NetworkTM of Vodafone SuperNet™ 4G one can overcome these barriers to Make the most of Now.
About The New TVC
Wouldn’t it be nice if you could do more of the things you like to do…Wherever and whenever…What if you could binge on HD movies on-the-go, make group video calls, upload albums from crowded places or perhaps just download heavy files without being worried or irritated about how the network experience would be? Now, you can do all this and much more with Vodafone SuperNet™ 4G – The Data Strong Network™ because it is made for heavy internet usage, since Vodafone is “adding a tower every hour”.
An old couple Mr. Bala Krishnan & Mrs. Asha Krishnan, both in their late 60s finally decide to embark on their overdue SECOND HONEYMOON that they could never go on in the last 35 years perhaps being busy with their work and life commitments and bringing up their children/grandchildren. The TVCs show different stages of their trip and how the network keeps them going backed by the Data Strong Network™. The TVC will be supported by a 360 degree campaign, which is designed to bring alive Data Strong Network™ with media such as OOH, Digital and on-ground activation across varied geographies.
