The growth and success of any industry can be measured by the success of markets closely associated with it. For example, the professional video gaming market is one of the biggest success stories in global entertainment.
The astonishing rise of professional video gaming as a genuine craft and highly lucrative elite profession has surprised a lot of analysts. While many people knew of the possibilities that lay ahead for the industry if it could crack the code of online gaming, few people anticipated that there’d be eight-figure prize pools on offer and that some of the tournaments would attract millions of viewers globally.
The Success Of eSports
For games like League Of Legends and Counter-Strike 2 (CS2), the emergence and success of associated eSports leagues have propelled both games to new heights. Both of these games have reached a global audience and generated millions in revenue by becoming prominent names in the world of professional video gaming. As these games reached the pinnacle of eSports, featuring in dozens of high-profile tournaments and matches, betting companies came up with a genius vision to allow people to bet on these high-stakes professional tournaments and construct new ways to do it.
Payment methods like Bitcoin have often generated intrigue for those in the sector. Having the ability to connect your payment directly to a betting company without needing to use a bank account, and with an additional layer of security where you don’t need to send your photographic ID or credit card information is a considerable advantage in terms of security. Counter-Strike 2 betting using Bitcoin isn’t the only eSports market gathering momentum at the minute.
However, it is one betting market that has been able to show others within the sector that cryptocurrency is a way to appeal to a new base and generate profit in a unique way, which is something a lot of companies within the gambling industry are crying out for. Although Grand Theft Auto 6 will generate enough publicity and is big enough to exist without any eSports industry, could Rockstar be looking to add this layer to the next chapter of their monstrously profitable gaming franchise?
How Could GTA Generate eSports Markets?
This is the million-dollar question for many, but it will have undoubtedly been deliberated by the team behind the next significant Grand Theft Auto chapter. One thing that nobody can take away from Grand Theft Auto is that it is a game that has consistently innovated and shown itself to be light years ahead of the competition. Since the release of GTA 3 in 2001, it’s set the standard for the gaming industry, with each installment blowing away the critics and breaking multiple world records.
Due to the nature of the game, though, the trickiest task could be how an eSports market could look. One angle that some analysts believe could be a first-person shooter style competition such as Counter-Strike, where the onus is on putting together a team that can take down another team in a strategy-based scenario. The heist addition to GTA Online proved to be such an incredible success that the servers have crashed on many occasions due to the immense popularity. It should go without saying that the popularity of GTA is already there. Rockstar Games won’t need to advertise to bring in new customers like some other eSports games might have to. They arguably have the biggest name in the entire global gaming industry.
Therefore, one box is already ticked. However, the most pivotal and crucial aspect is to create an angle of the online game that can generate the sort of hysteria, competition, and betting competition that Counter-Strike, League Of Legends, and Dota 2 have been able to over the last decade. If they crack this code, it could quickly become one of the most lucrative and popular eSports markets.
Conclusion
The general consensus between gamers and analysts is that Grand Theft Auto won’t specifically tailor any area of their game to a specific audience. GTA V online had mass appeal and was one of the most globally popular online games, quickly ranking alongside some of the top eSports games. You’d think if a company that generates billions of dollars of profit alone from one gaming title wanted to enter the eSports industry, then they’d have no trouble doing so.
However, in the ten years since the initial release of Grand Theft Auto, eSports as an industry has become one of the most significant parts of the sector – also generating billions of dollars in revenue. While this wouldn’t have gone unnoticed by those at Rockstar, the idea that GTA 6 will establish its own eSports market is a bit of a stretch for now, but there’s no doubt the game will introduce startling innovations, as it always does, so it’s not out of the equation either.
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