Ukie’s former Co-CEO joins Bastion to lead b2b division
Bastion has announced the appointment of Dan Wood, former Co-CEO of Ukie, to head Folgate, Bastion’s new b2b division.
Wood has spent the last 12 years at Ukie and Creative UK where he has led the work on many significant projects and big issues faced by the games industry over this time, including: the successful original bid to the GLA to create the London Games Festival; leading Ukie’s work around the introduction of the video games tax relief; authoring Ukie’s Esports White Paper; creating the industry-wide ‘RaiseTheGame’ Diversity Pledge; shaping the sector’s response to trust and safety challenges; co-writing the first-of-its-kind Green Games Guide and building and running business accelerator programmes.
Folgate will focus on providing strategic counsel, corporate communications and practical support for games businesses, working on long-term planning issues as well short-term issue management and crisis communications.
‘I’ve spent over twelve years shaping and leading the games sector’s response to a wide range of issues whether that be trust and safety, sustainability, diversity, skills, investment or topics across the wide reach of policy. So I’m really excited to be heading up Folgate and to providing expert advice and the practical support that games businesses need to confidently engage in these and other crucial areas, as well as helping to tell their stories to the widest possible audiences, from policy makers and parents, to potential employees or investors.’ said Dan, Director, Bastion Folgate.
“Games businesses have to navigate a plethora of issues in addition to achieving momentum with players. Sustainability, diversity, accessibility are all issues that studios and companies need to be on top of – Folgate, led by Dan, will help companies get ahead of the game. Dan has an impeccable track record of dealing with these issues and will be a ferocious champion for clients ” commented Dean Barrett, Exec Chair, Bastion.
The launch of Folgate follows the recent launch of Bastion G2M, headed by Jo Cooke which provides go-to-market strategies and services for publishers and ambitious independent developers and Pinpoint, Bastion’s influencer marketing division, led by Sam Jones.
Bastion is based in Spitalfields, London and is the lead partner of Onevoice, the global network of games focused agencies.
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