If you’re like many new and emerging Twitch streamers, you’re likely looking for ways to add more subscribers and viewers so you can grow your enterprise. The key that you may be missing is the importance of marketing your Twitch channel on various social media platforms. Today, we’ll tell you how to grow your Twitch channel, how you can market on social media, and how to expand your brand on emerging platforms.
Marketing on Social Media
Whether you’re a veteran streamer or just getting started, it doesn’t hurt to try all avenues to add more subscribers by advertising your channel on social media. There are various methods you can try. Step one to get started is to simply mention your Twitch channel on Facebook or Twitter and your other desired platforms and encourage folks to check it out. You could also post a tweet that a stream is about to start and see who shows up. Another idea is to create a website or write a blog. Use it to report news about your channel and share it on social media.
You can attract more potential subscribers by using different types of creative content on your social media channels. For instance, you could mention something about your Twitch stream and share it with a funny meme. You could also create a fun quiz or survey alongside a link to your Twitch.
Another option is to use the power of video to cut clips of some of your Twitch channel’s best clips or behind-the-scenes footage. While Facebook and Twitter are great for static posts, if you post a video, consider the more visual channels like Instagram or YouTube. You could even create a separate YouTube channel and repost your streams for extra income. If you’ve yet to learn how to edit and upload videos, there are numerous tutorials online and video editors that are easy to learn when creating clips.
If you’re running out of ideas, don’t be afraid to check out some of the social media profiles of fellow streamers and see how they advertise their channel. Use their ideas as inspiration for creating your own unique content.
Expanding to New Platforms
A great way to gain new subscribers is to stay on top of the latest trends, especially new social media platforms. You can build a base there and advertise your channel. With new and emerging channels like the Metaverse gaining steam, you must have a game plan for your branding. Start by researching the audience of that new platform, including their ages and general interests, and see how they fit with your brand. If there’s a suitable audience, tailor your content and messaging to them.
It’s also important to understand how new social media users are messaging and talking to one another these days. Depending on the platform, you may need less wordiness and more visuals when spreading your message with emojis and GIFs. If possible, you may want to find ways to add virtual or augmented reality into your video clips, as that is what future subscribers may look for when checking out a channel.
Although it’s been around a while, TikTok is a more recent social media platform. You can use it to your advantage when marketing your Twitch channel. Since TikTok focuses on short-form content, it’s the perfect chance to cut down short snippets and share them on your profile. Mention your live stream at the start or end of your mini clip, as that is when viewers will remember it most. There’s also a TikTok Live feature that you can use to stream your game as a sneak preview. Then the viewers can subscribe to your Twitch to see the rest.
Other Ways to Gain More Twitch Followers
You can combine these social media efforts with other proven methods of growing your Twitch channel’s popularity. Start by creating an attractive layout for your channel, which can incorporate your webcam in an upper corner, a chat box, your social media channels, and a cool widget displaying your latest and more active followers. The more professional you look, the better chance of drawing in viewers because they’ll know you may be worth their time.
If you’re just starting out, you also need to be patient. If you keep streaming and put forth your best effort, viewers will come. During the first months of your channel, it’s wise to stream for at least an hour or two each time because that will give you a chance to get the nerves out of your system and let your true personality shine through. Then, continue a reliable streaming schedule where you go live at the same time every day so subscribers know the best times to log in and check you out.
Finally, don’t be afraid to try new things that could garner more attention and separate your channel from the herd. For instance, you could stream Xbox games to your Twitch or run a giveaway where you give out a game or product if people subscribe or join your email list. Other ideas include letting the viewers select the games you play, streaming while blindfolded, or having a charity auction on your channel.
When you’re trying to grow your Twitch channel, you should try every trick in the game to gain those initial subscribers. Once you have them, it’s easier to see your channel grow. Consider these tips, and you’ll have a fighting chance.
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