Niantic & The Pokémon Company International Partner with Project Everyone to Raise Awareness of the Global Goals for Sustainable Development at the World Economic Forum in Davos

During the World Economic Forum, 17 locations in Davos – one for each Global Goal – will be added to Pokémon GO as PokéStops and a Gym to remind attendees of the importance of the Global Goals

The Global Goals campaign and Project Everyone are partnering with Niantic, Inc., publisher and developer of Pokémon GO, and The Pokémon Company International to create special PokéStops and a Gym in Davos to drive awareness of the Global Goals amongst World Economic Forum attendees.

In September 2015, 193 world leaders agreed to 17 Global Goals for Sustainable Development, which set out to end all forms of poverty, fight inequalities and tackle climate change by 2030.

Critical to the success of Global Goals is ensuring they are well known around the Globe and that world leaders stick to the plan.

There will be three elements to the collaboration to promote the Global Goals and to ensure they remain top priority amongst Davos attendees:

1. 17 all-new Pokémon GO PokéStops are being created, one for each of the 17 Global Goals.  PokéStops are real world locations that you interact with by spinning its Photo Disc to get valuable in-game items added to your inventory.
2. The Congress Centre will be turned into a Gym. Gyms are special points of interest where the three teams in the game (Team Mystic, Team Instinct or Team Valor) train and ultimately battle in order to capture the Gym.
3. From Spring 2017, additional in-game content will become available to continue to promote the importance of The Global Goals campaign.

 

Richard Curtis, film maker, UN SDG Advocate and founder of Project Everyone said:
“I believe we can be the generation to see the fantastic ambitions of the Global Goals achieved. But in order to achieve this it will require awareness, multi-sector actions and unusual and lively partnerships. This partnership with Niantic & The Pokémon Company International with the massively popular game, Pokémon GO, is a great way of making sure the Goals are front of mind with the Davos attendees, who are such an important constituency in delivering on the promise of the Goals. And it‘s excellent to be able to report back home on a partnership my sons all understand and are excited by – their generation is also so crucial to the achievement of the SDGs.“

John Hanke, founder of Niantic, the publisher and developer of Pokémon GO said: “We‘ve always wanted both Niantic and Pokémon GO to be a force for good in the world. We are extremely proud to partner with the Global Goals campaign to help remind people of how critically important the Goals are while hopefully keeping the world‘s leaders focused on delivering on them.“

Tsunekazu Ishihara, president of The Pokémon Company said: “With Pokémon GO, the world is our playground. And when the world is your playground, you want it to be as beautiful and safe as possible. That‘s why we‘re delighted to play a part in driving the awareness of the Global Goals.“

David Nabarro, Special Adviser to the UN Secretary General on Sustainable Development and Climate Change:  “It‘s brilliant to see Pokémon GO joining the fight to achieve a sustainable world by 2030 and taking the

game to Davos. Business and finance are the change agents that will spur innovation, unleash investments and see the SDGs achieved.“

David Jones, founder of You & Mr Jones said: “Our company’s passion for social and environmental causes brought us into contact with the Project Everyone team. As an early investor in Niantic, it was a natural fit to bring them on board for this Pokémon GO activation during the World Economic Forum in Davos.”

The full list of new locations in Davos is as follows:

1 Pokémon Global Goals gym:

Davos Kongress Center

17 Davos Pokéstops:

Goal 1 – No Poverty

Goal 2 – Zero Hunger

Goal 3 – Good Health and Well Being

Goal 4 – Quality Education

Goal 5 – Gender Equality

Goal 6 – Clean Water and Sanitation

Goal 7 – Affordable and Clean Energy

Goal 8 – Decent Work and Economic Growth

Goal 9 – Industry, Innovation and Infrastructure

Goal 10 – Reduced Inequalities

Goal 11 – Sustainable Cities and Communities

Goal 12 – Responsible Consumption and Production

Goal 13 – Climate Action

Goal 14 – Life Below Water

Goal 15 – Life on Land

Goal 16 – Peace Justice and Strong Institutions

Goal 17 – Partnerships for the Goals

For information about the Global Goals follow #globalgoals @theglobalgoals and visithttp://www.globalgoals.org. http://www.project-everyone.org