NODWIN Gaming and JSW Sports Forge Pioneering Partnership to Elevate Indian Esports
The world’s leading emerging markets gaming and esports media company, NODWIN Gaming (NODWIN), is announcing a strategic partnership with JSW Sports, India’s largest sports promoter and pure play sports management enterprise, to monetize and market its gaming, esports and cultural intellectual properties (IPs). This transformative collaboration is set to redefine and empower the rapidly evolving esports ecosystem within the country.
This partnership further solidifies NODWIN’s strategic focus as a sports media company. With esports and sports having very large audience and media overlaps in India, this association brings together NODWIN Gaming’s unparalleled expertise in esports operations and esports content creation, complemented by JSW’s extensive experience and footprint across sports, especially their commercial vertical which has established itself as one of the best in the country working with more than 150 clients on sports marketing.
The combined strengths of the two industry leaders are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.
NODWIN Gaming’s esports IPs are celebrated for their unique appeal, offering a diverse and dynamic range of content to suit the entertainment needs of the community. This collaboration also aims to showcase rich and engaging storytelling within the esports domain, catering to the ever-evolving interests of the gaming community.
Commenting on this strategic partnership, Akshat Rathee, Co-founder and Managing Directorof NODWIN Gaming said, “We at NODWIN Gaming are thrilled to announce our partnershipwithJSWSports,amomentousmilestoneintheesportsecosystem.NODWINGaming’stechnical know-how and leadership in the esports and gaming domain, combined with JSWSports’commercialexpertise,positionsustounlockunprecedentedopportunitiesinthedistribution and monetization of esports content. Our shared goal is not only to empower theesports ecosystem but also to establish new benchmarks for the future. While there’s muchworkahead,theexcitementandpossibilitiesareboundless!”
Speaking on the partnership, Divyanshu Singh, COO, JSW Sports, said, “India has one of thelargestesportsviewingaudiencesintheworld,estimatedatroughly150millionsviewers.Thatnumberswellsupto290millionwhenyoucombineitwithboth,esportsplayingtitlesandfans.Talking more numbers, In 2024, the revenue in the esports market is forecasted to reachUS$124.8m, and that number will only grow exponentially in the years to come. In JSW Sportsand NODWIN, we see two market-leaders with the kind of synergies to capitalize on thesetrends,andchangethegamewhenitcomestodistributingand monetizingesportscontent.”
The strategy spans sponsorship, media rights, activation, and influencers, creating a comprehensive framework to maximize the value of gaming and esports content.
AboutNODWINGaming
NODWIN Gaming, a material and independent subsidiary of Nazara Technologies Ltd. (BSE: NAZARA), holds a significant position in the global gaming and esports industry as a leader in emerging markets. NODWIN Gaming is valued at $349 million as of 2023. Since its inception in 2014 by Akshat Rathee and Gautam Virk, NODWIN has established a global presence in regions such as South Asia, Singapore, the Middle East, and Turkey. The company’s business centers around building and monetising gaming and esports IPs such as Leagues, Tournaments, Reality shows. It engages with professional esports athletes, teams and content creators. Notable investors include Nazara, KRAFTON Inc, Sony Group Corporation and JetSynthesys
A key focus for NODWIN Gaming is the expertise in the mobile gaming and esports sector, where it has established a dominant position worldwide. By catering to the youth demographic, NODWIN is expanding its Total Addressable Market (TAM) by becoming increasingly relevant in the rapidly evolving digital entertainment landscape. Their diverse range of intellectual properties that engages the youth spans esports, gaming, pop culture, music, and comedy. This strategic expansion and cultivation of new intellectual properties are crucial to NODWIN’s aim of maintaining a significant role in the global gaming and esports arena.
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