Ohio Lottery Gobbles up Sales with PAC-MAN® Scratch-Off Ticket and EZPLAY® Game
Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) extends congratulations to the Ohio Lottery for the successful launch of its new PAC-MAN® scratch-off ticket. Designed by Pollard Banknote, and under license from ©BANDAI NAMCO Entertainment Inc., the Lottery launched both a $2 scratch-off ticket and a $2 EZPLAY® game featuring the iconic arcade character, which delivered fruitful results. Based on five weeks of sales, the scratch-off ticket has sold 64% better than other $2 games since 2018 and, since its introduction, is the Ohio Lottery’s top-performing $2 EZPLAY® game.
The launch of the PAC-MAN® scratch-off ticket is supported by a second chance drawing promotion via the Lottery’s MyLotto Rewards® program. All non-winning PAC-MAN® scratch-offs and EZPLAY® tickets are eligible to be entered into a draw for a chance to win a PAC-MAN® arcade machine and accessories, two $2,500 gift cards, and one of 10 video game consoles with games. The Lottery also introduced a free-to-play PAC-MAN® interactive game, where players can win a weekly prize of a book of PAC-MAN® scratch-off tickets.
To generate additional player engagement, and with the (Pac) man of honor in attendance, the Ohio Lottery held a successful Facebook live event, where over 5,000 people participated and answered PAC-MAN®-related trivia to win exciting prizes including scratch-offs, PAC-MAN® merchandise, and Lottery Cash. A recording of the event is available at https://www.facebook.com/255343681214005/videos/500702487688554. Point-of-sale displays, extensive online advertising, as well as radio and TV promotions, featuring a PAC-MAN® character created by the Lottery, were also developed to enhance player awareness of the new scratch-off ticket.
“We are always looking for appealing new games to offer our players, and with the launch of our PAC-MAN® scratch-off ticket, EZPLAY® game and second chance promotion, we have delivered a winning combination of a player-favorite arcade game and engaging experiences,” said Tom Ackerman, Assistant Director, Office of Marketing, Ohio Lottery. “We enjoyed collaborating with Pollard Banknote to develop this exciting new scratch-off ticket and look forward to continuing to offer the very best games to our players, ultimately benefitting education in the state.”
“We are thrilled to see the results that the Ohio Lottery is having with their PAC-MAN® scratch-off ticket,” said Brad Thompson, Vice-President, Sales & Marketing at Pollard Banknote. “Many lotteries throughout North America have experienced great success launching tickets featuring licensed brands from our popular Retro Collection. When the timeless appeal of PAC-MAN® is combined with entertaining gameplay, appealing ticket art, fun promotional events and exciting second chance opportunities, it is no surprise that the Ohio Lottery is experiencing similar success.”
The Ohio Lottery has contributed more than $27 billion to education since 1974. For more information about the Ohio Lottery and its incredible contributions to education within the state of Ohio, visit www.ohiolottery.com/supportingeducation.
