SonyLIV to dominate Cricket Viewing on Mobile; Announces all upcoming Series to be available on its Platform
It’s time to take out the recliners and stock the refrigerators, as Indian fans get ready to celebrate yet another long and intense season of their favourite sport, cricket. As team India readies for a face-off against the West Indies, the Sri Lankans and the South Africans over the next few months, cricket fans are in for a huge treat of nonstop cricketing action.They will now witness their favourite team battle it out on Sony Pictures Networks India’s (SPN) digital platform – SonyLIV; the online destination which cricket lovers can log onto for catching most of the Indian cricketing action this year.
With an aim to dominate online sports viewership, SonyLIV brings its sports campaign out to bat. ‘Jahaan Fan Dikhe Bol Do, celebrates the inherent diversity of Indian cricket fans and implores them to spread the word about Indian cricket arriving in a grand way on SonyLIV.
Comments
Uday Sodhi, EVP and Head – Digital Business, SonyLIV:
“By making India’s international cricket tour available to SonyLIV audiences we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”
Paritosh Srivastava – COO – Publicis Communications
“Indian cricket being available on SonyLIV is a huge opportunity for us to leverage to attract fans to our platform.The tougher part of this campaign was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahaan Fan Dikhe Bol Do’ captures the true spirit of the Indian fan and does justice to the fervour of cricket is on our country.
About the campaign:
The campaign adopts a 360-degree approach, commencing with a TVC, which encourages fans to pass on their infectious enthusiasm for cricket to every other fan they encounter and celebrate the sport on SonyLIV. The film, made by Publicis – Ambience, opens on a night-time security guard who is intermittently watching a cricket match on a small screen, kept next to a CCTV. The film layers a poetic narrative to shots of different people emotionally bonding with cricket. It showcases the magnitude and length to which cricket fanatics in India go to watch matches and keep track of scores.
The campaign stems from the simple fact that fans celebrate by spreading the joy among dear ones. From lunch and chai breaks to social media timelines, fans pour over detail, analyze every game and share their thoughts with anyone willing to listen. Sometimes, as in the case with the truest of cricket fanatics, even with strangers, turning them too into fellow fanatics as they cheer alongside with them for their heroes.
Jahaan Fan Dikhe Bol Do! – Ki India ka cricket ab SonyLIV par.
About SonyLIV:
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 33 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.
Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions.
