ESL UK announces Battle Of The Brands, Christmas charity derby for Special Effect
ESL UK is partnering with four of the UK’s largest tech specialists to host Battle of the Brands, a new Christmas charity derby. The competition will be streamed live on Twitch and Facebook on 10 December, with all money raised going to the UK gaming charity SpecialEffect.
Staff from Ebuyer, SCAN, Overclockers UK and PC Specialist will compete in the derby to earn points across five games, including FIFA, Rocket League, and Halo 5. The winning team will have the honour of being crowned the UK’s Battle of the Brands champion!
As well as the competition, the livestream will also celebrate the work of SpecialEffect, a UK charity organization dedicated to helping people with physical disabilities play video games. The initial target for donations is £10,000, with each retailer and sponsor already contributing a minimum of £500 to the drive. Fans looking to support SpecialEffect can donate through the Battle of the Brands JustGivingpage.
“SpecialEffect is close to the hearts of many of us in the games industry,” said James Dean, managing director at ESL UK. “I’d like to thank our partners at Ebuyer, PC Specialist, SCAN and Overclockers UK for being such good sports and joining us to raise money for this very worthy cause.”
Battle of the Brands will be streamed live from 12:00 GMT on 10 December. Watch the competition live on twitch.tv/esluk.
ESL, a part of the international digital entertainment group MTG, is the world’s largest esports company, leading the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL National Championships and other top tier stadium-size events, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and television production, fully catering to the needs of the esports ecosystem. With offices in North America, Germany, Russia, France, Poland, Spain, China, and partners in many other countries, it has a truly global footprint (www.eslgaming.com).
About Special Effect
SpecialEffect are putting fun and inclusion back into the lives of people with physical disabilities by helping them to play video games. By using technology ranging from modified games controllers to eye-control, they’re finding a way for people to play to the very best of their abilities. But they’re not just doing it for fun. By levelling the playing field, they’re bringing families and friends together and having a profoundly positive impact on inclusion, confidence and rehabilitation.