Leaf Mobile Announces Extension and Expansion of Trailer Park Boys Partnership
LEAF Mobile Inc. (TSX: LEAF) (OTC: LEMLF) (“LEAF” or the “Company“), Canada’s leading free-to-play mobile game group, announced today that they have extended and expanded their agreement with Trailer Park Boys Incorporated for Trailer Park Boys, the hit comedy TV show, signing a worldwide, multi-year, multi-game partnership agreement.
This extension follows the successful development and operation of the idle-genre game, Trailer Park Boys: Grea$y Money, officially launched in April 2017 by LEAF. Since then, the game has been downloaded over 8 million times, spanning 250 in-game seasons, hosting over 500 in-game events and generating over $120 million in lifetime gross bookings.
The game, developed on LEAF’s IdleKit platform, allows players to jump into the Trailer Park Boys universe and manage businesses in the Sunnyvale trailer park. Celebrity guest stars such as Chris Jericho, Tom Green, Sébastien Bach, Jay & Silent Bob and most recently, Rush guitarist, Alex Lifeson have also been featured in the game during highly engaging, time-limited events.
“Trailer Park Boys: Grea$y Money is our longest running IP title and is quickly approaching its five-year anniversary in April of next year. This is a testament to how a strong franchise, coupled with world-class engaging, retention-focused game development, can keep a game fresh and keep players coming back for many years,” said Darcy Taylor, CEO of LEAF Mobile. “Having successfully brought the Trailer Park Boys experience to the idle game genre, we’re excited that the team has once again trusted us to deliver new mobile experience in other genres to their loyal fanbase.”
Trailer Park Boys: Grea$y Money has an average rating on iOS of 4.8/5 stars with over 120,000 reviews and an average rating of 4.4/5 stars on the Google Play Store with over 300,000 reviews. The game is available for download here.
“Well it looks like we signed another contracty thing with LEAF Mobile and we can’t wait for more deeecent games to play.” Mike ‘Bubbles’ Smith, Trailer Park Boys.
ABOUT TRAILER PARK BOYS INCORPORATED
Trailer Park Boys Incorporated is a Nova Scotia based company indirectly controlled by actors, Mike Smith, John Paul Tremblay, and Robb Wells. The company owns and manages all intellectual property rights associated with Trailer Park Boys, including Canadian and International trademarks, copyrights and music publishing assets.
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